About us

COMOON, a brand born from a deep love for the coconut tree – the iconic symbol of Ben Tre.

The Story of COMOON
Vision – Mission – Core Values
Ben Tre – The Story of the Land and Its People

The Story of COMOON

COMOON is a brand born from a deep love for the coconut tree — the symbol of Bến Tre.

With its presence, COMOON is not just a business but also a cultural ambassador, bringing high-quality coconut-based products that embody the craftsmanship and dedication of the people of Ben Tre. Our mission goes beyond business; it is about honoring and showcasing the beauty of Ben Tre and Vietnam to the world. Every product we create carries not only material value but also spiritual value, fostering a connection between international consumers and Vietnamese culture.

COMOON stands as a cultural bridge — from the proud, resilient image of the Ben Tre woman to the stylized conical hat featured in our logo — together forming a vivid picture of unity, heritage, and love for our homeland. With the ambition to go further, COMOON is committed to delivering premium products and promoting the cultural values of Ben Tre and Vietnam worldwide.

Vision

To become one of the leading brands in the coconut industry.

Mission

Alongside building and sustainably developing a brand associated with coconut-based products, COMOON also honors and promotes the unique cultural values of Ben Tre. We aim to share the stories of our coconut homeland, the resilience, and the grace of Ben Tre’s people with customers both domestically and internationally.

Core Values

Quality – Trust – Responsibility (Product quality – Reliability with customers – Social responsibility)

Ben Tre – The Story of the Land and Its People

A land with century-old coconut groves, reflecting the long-standing tradition of coconut cultivation and the image of the coconut tree deeply intertw